Paul Krupin's Trash Proof Marketing and Publicity Blog

There are a few articles on my web site all about media kits both regular and online. Here are the links:

What Goes in Your Media Kit? Have a ready to use media kit toolbox
http://www.directcontactpr.com/free-articles/article.src?ID=79

Building a Really Effective Online Press Center
http://www.directcontactpr.com/free-articles/article.src?ID=80

The online media kit is simply the electronic version of a regular media kit. Instead of paper delivered, you place the content, photography, bio, advice, book covers, and references on a dedicated web site page that is easy to find, navigate and use. All the key core content media requires is made available with links or downloads.

Every media kit must be designed to meet the media’s needs. The goal with media is to get media coverage. Feature stories, interviews, and product reviews are the most common goals for most creatives. Photographs, videos, music play, event announcements, calendar items, op-eds, columns, and even letters to the editor are other possibilities.

You select and design the numerous key content components to match the entity seeking the coverage to the target media style, content, and requirements.

The most effective online media kits give the media everything they need to do their job, the way you want that job done.