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Why News Releases Fail- Free ebook and Powerpoint presentation

20 + fatal errors people make writing news releases and what to do about them

This is one of my most popular articles turned into a Powerpoint presentation and an ebook pdf file.

Why News Releases Fail

Free Powerpoint Presentation here:

Why News Releases Fail Powerpoint Presentation

Free ebook pdf file here:

Why News Releases Fail ebook pdf file

Improving Your Presentations – Some lessons learned from the presentations of Steve Jobs, Apple

analysis of Stev Jobs speaking and presenting skills, tactics, and style

I’m always learning about how to be a better presenter.

This video, which I found on Drew’s Marketing Minute blog, done by Bnet is an excellent tutorial and analysis of one of the world’s best presenters – Steve Jobs of Apple.

Much of what is said here applies to news release copywriting as well, although if you look at Apple news releases and the publicity they get, it doesn’t seem to matter what they write in their news releases, since it’s what they do that makes the news.

In any case, you can take some of the lessons learned and demonstrated here and use them in your presentations.

It’ll be just like money in the bank.

Improve Your Powerpoint Presentation or Die!

Improve Your Powerpoint Presentation or Die!

Giving good presentations is crucial if you are going to be memorable to people and news worthy to media. You can’t put on a book signing or a workshop and then put people to sleep if you are to be successful and sell products or expand your professional or personal brand.

There are lots of little tips you can pick up if you are going to be an effective presenter.

I’ve done a short self-assessment of my own presenting skills. Here are my top tips or lessons learned:

I have yet to be able to do what Seth Godin says to do, which is limit the number of words on a slide to no more than six words, but I do try!

I use the largest font size possible.

I do not read from the slide. I talk about what’s on the slide.

I do use really good pictures to illustrate what I’m talking about!

I reduce the number of slides to the absolute minimum.

I make sure every slide is truly important.

I change slides about once every 30 seconds.

I get it over fast.

This is a very funny and useful short video by comedia Don McMillan on how to make better presentations if you are using Powerpoint.