Search Results For "3 I technique"

So many people struggle when they pitch media for coverage. They really don’t understand what media want and need. The 3 I Technique makes it very easy to select the best topic and then nail it on the first try. And with news search engines to aid you it doesn’t matter where you are are […]

I received lots of questions today about how to get the most out of my 3 I Technique. There’s a neat way to create publishable content that you pitch in a news release. It’s called, “The 3I Technique” and you use it to create appropriate publicity materials for yourself, using articles about other people (= […]

Do you want to learn and get up to speed about how to make the best use of social media this next year? Use Presari to research the trends. Here’s how: Enter the words ‘Social Media Trends 2018’ at www.Presari.com You will be amazed at the results if you do the following: 1. Do a […]

The Blood, Sweat and Tears of Getting Publicity for Professional Branding To me, getting publicity is like making candy – it’s a tasty recipe backed by art and science, psychology, and specific tactics that come into play. It’s a persuasive communications process that one has to go through. It has a very narrow set of […]

One of the Yahoo Self Publishing Group members posted two really important questions… about how to do targeted PR: 1) HOW do you find those people? 2) WHAT comprises that irresistible message? I do this for a living for clients in all sorts of genres and industries. Here goes: 1) How do you find the […]

A Publish-L list member, wrote: In November, I published a 400-page (20 in color) hardbound reference book with dust jacket about a particular regiment during the Civil War. It is the first of four books planned about the regiment. It is in pdf format without an ISBN. Although I’ve sold 300 copies locally (at $30 […]

HOW DO YOU IDENTIFY AND DEVELOP THE IRRESISTIBLE PITCH? I write a lot of blog posts on this. I call this the miracle of the microcosm. http://blog.directcontactpr.com/index.php?s=miracle You need to learn how to turn people on so that they come to you for more of what you are offering. Perhaps the simplest and most powerful […]

Times are tough and in the spirit of the season, I’m going to offer a special new “whatever you can afford” publicity outreach option. You name your budget and I’ll advise you, work with you, and still do the maximum custom targeted outreach I can possibly do. If you create a draft news release using […]

One of my clients expressed her frustration in getting her local paper to give her coverage for a children’s book. Her local paper was The New Orleans Time’s Picayune. I offer up some of the techniques I use to help identify how to increase your chances of being successful with them and other newspapers and […]

I’ll talk the point of view from someone who gets books reviewed day in day out as a book publicist. I do this for a living, so I’ll share with you how I do it and what it takes to do it well. I’m not a fan of book reviews, I believe that they have […]