Search Results For "miracle"

One of the Yahoo Self Publishing Group members posted two really important questions… about how to do targeted PR: 1) HOW do you find those people? 2) WHAT comprises that irresistible message? I do this for a living for clients in all sorts of genres and industries. Here goes: 1) How do you find the […]

What’s the best type of publicity? It’s publicity that makes people want more of what you do best. It’s publicity that makes people taste and want what only you can do. It’s publicity that is broadcast to groups of people by someone with a publishing vehicle or system that allows your message to be heard […]

Each year I work with hundreds of authors and publishing companies. Very few of them ask enough strangers to give them feedback as part of their book creation process. What I recommend people do is go slow. Start with family, friends, colleagues, employees and expand the circle till you reach strangers. Show and tell one […]

I’ve studied this intensely as a publicist. My experience is that it depends on how you make your income and what you do and say that turns your people on and gets them to take the action you want them to take (sales, fundraising, votes, participation, whatever). Whatever you do best is where you will […]

Hope everyone is having a safe warm weekend. I’ve just posted a new slide show presentation. http://www.slideshare.net/PaulKrupin1/magic-in-a-message-120613-pdf Magic in a message – Creating the Irresistible Pitch from Paul Krupin So many people struggle to figure out the right words to use to turn people on. I believe you can learn what to say that turns […]

Forbes just posted an opinion article “Book Promotion for Self-Publishers http://www.forbes.com/sites/suwcharmananderson/2012/06/19/book-promotion-for-self-publishers-a-waste-of-time/ Quite a number of authors express great frustration and anguish over the fact that the publicity (book reviews, interviews, feature stories, etc). they received didn’t result in lots of book sales. In fact several of them conclude that publicity doesn’t work. OMG, failure certainly […]

HOW DO YOU IDENTIFY AND DEVELOP THE IRRESISTIBLE PITCH? I write a lot of blog posts on this. I call this the miracle of the microcosm. http://blog.directcontactpr.com/index.php?s=miracle You need to learn how to turn people on so that they come to you for more of what you are offering. Perhaps the simplest and most powerful […]

What’s the very best galvanizing media publicity you can get that will produce the maximum ROI? I believe that it’s a three to five minute piece that galvanizes people with you doing what you absolutely do the best. Imagine being in front of 20 to 30 of the very best people you think would be […]

How do you get reviewers to look at your book? Getting reviews is to me just one form of publicity, and it’s not even the best form of publicity for generating sales. I’ll try to explain how I perceive the process and seek to explain what I believe we are up against. Book reviewers are […]

I love this. Here’s a story that illustrates one of my primary rules for getting publicity. Take a look at The NY Times July 9, 2010 feature story about self published author Randy Kearse selling over 14,000 books by himself on the subways of New York City This story illustrates The DPAA+H Rule. The story […]