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Search Results For "miracle"
December 24th, 2017 by Paul Krupin
One of the Yahoo Self Publishing Group members posted two really important questions… about how to do targeted PR: 1) HOW do you find those people? 2) WHAT comprises that irresistible message? I do this for a living for clients in all sorts of genres and industries. Here goes: 1) How do you find the […]
Posted in 3 I Technique, action, action planning, communication, content, content management, content marketing, helping people, implementation plan, insights, inspiration, intelligence, media campaign, media coverage, press releases, publicity campaign, publicity planning, publicity success, taking action, targeted pr, targeting media, writing news releases
September 3rd, 2008 by Paul Krupin
design a professional branding PR message by helping the people you can help
What’s the best type of publicity? It’s publicity that makes people want more of what you do best. It’s publicity that makes people taste and want what only you can do. It’s publicity that is broadcast to groups of people by someone with a publishing vehicle or system that allows your message to be heard […]
Posted in action, branding, choice, commitment, communication, discussion groups, forums, helping people, ideas
February 3rd, 2014 by Paul Krupin
Are you ready to publish? Knowing when you are done.
Each year I work with hundreds of authors and publishing companies. Very few of them ask enough strangers to give them feedback as part of their book creation process. What I recommend people do is go slow. Start with family, friends, colleagues, employees and expand the circle till you reach strangers. Show and tell one […]
Posted in achievement, action planning, asking questions, attitude, book reviewers, excellence, making decisions, performance assessment, performance improvement, self improvement, success planning, taking action
January 25th, 2014 by Paul Krupin
Content is King. How do you identify the right content for you?
I’ve studied this intensely as a publicist. My experience is that it depends on how you make your income and what you do and say that turns your people on and gets them to take the action you want them to take (sales, fundraising, votes, participation, whatever). Whatever you do best is where you will […]
Posted in achievement, action, action planning, content, content marketing, copywriting, influence, innovation, insights, inspiration, performance assessment, performance improvement
December 7th, 2013 by Paul Krupin
Slide show shares some of my best professional branding techniques and strategies for creating article and interview proposals and pitches that get the best publicity. Includes the 3 I Technique and the 20 best topics.
Hope everyone is having a safe warm weekend. I’ve just posted a new slide show presentation. http://www.slideshare.net/PaulKrupin1/magic-in-a-message-120613-pdf Magic in a message – Creating the Irresistible Pitch from Paul Krupin So many people struggle to figure out the right words to use to turn people on. I believe you can learn what to say that turns […]
Posted in 3 I Technique, communication, content marketing, copywriting, inspiration
June 19th, 2012 by Paul Krupin
Response to Publicity Doesn’t Work
Forbes just posted an opinion article “Book Promotion for Self-Publishers http://www.forbes.com/sites/suwcharmananderson/2012/06/19/book-promotion-for-self-publishers-a-waste-of-time/ Quite a number of authors express great frustration and anguish over the fact that the publicity (book reviews, interviews, feature stories, etc). they received didn’t result in lots of book sales. In fact several of them conclude that publicity doesn’t work. OMG, failure certainly […]
Posted in action planning, communication, content, customer satisfaction, excellence, failure, making decisions, publicity, publicity campaign, publicity planning, publicity success, success, success planning, Uncategorized
June 18th, 2012 by Paul Krupin
Magic in a Message! Creating the IrresistIble Pitch
HOW DO YOU IDENTIFY AND DEVELOP THE IRRESISTIBLE PITCH? I write a lot of blog posts on this. I call this the miracle of the microcosm. http://blog.directcontactpr.com/index.php?s=miracle You need to learn how to turn people on so that they come to you for more of what you are offering. Perhaps the simplest and most powerful […]
Posted in action planning, author interviews, author tips, book publicity, book publishing, book reviewers, book reviews, communication, copywriting, excellence, innovation, insights, inspiration, interviews, media campaign, media coverage, news releases, persuasion, pitches, pitching, planning, publicity, publicity campaign, publicity planning, publicity success, strategy, success, success planning, taking action, targeted pr, writing news releases
June 10th, 2011 by Paul Krupin
Identify and develop the best core content when writing a news release to maximize media response and interest
What’s the very best galvanizing media publicity you can get that will produce the maximum ROI? I believe that it’s a three to five minute piece that galvanizes people with you doing what you absolutely do the best. Imagine being in front of 20 to 30 of the very best people you think would be […]
Posted in Uncategorized
November 11th, 2010 by Paul Krupin
An analysis of the ways to get more book reviews
How do you get reviewers to look at your book? Getting reviews is to me just one form of publicity, and it’s not even the best form of publicity for generating sales. I’ll try to explain how I perceive the process and seek to explain what I believe we are up against. Book reviewers are […]
Posted in book marketing, book publicity, book publishing, book reviewers, book reviews, interviews, media coverage, news releases, pitching, pr success story, publicity, publicity planning, publicity success, results
July 10th, 2010 by Paul Krupin
Book marketing case study of book marketing success by a self published author
I love this. Here’s a story that illustrates one of my primary rules for getting publicity. Take a look at The NY Times July 9, 2010 feature story about self published author Randy Kearse selling over 14,000 books by himself on the subways of New York City This story illustrates The DPAA+H Rule. The story […]
Posted in achievement, author interviews, book marketing, book publicity, book sales, commitment, communication, excellence, helping people, innovation, inspiration, intelligence, making decisions, marketing, motivation, paying attention, Personal Success, persuasion, pitching, pr success story, results, return on investment, self published books, self publishing, storytelling
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