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Guy Kawasaki knows how to make candy – Response to “Launch Any Product Using Social Media”

Analysis of the utilization of social media on the creation of a NY Times best seller

I read Guy Kawasaki’s very interesting article titled on Mashable “Launch Any Product Using Social Media” Guy’s post describes the social media actions he took to launch a new book titled Enchantment Here’s the post I placed on Mashable comment in response (Guy’s personal comment is also included at the end): Guy, It would be […]

Getting more publicity in newspapers means going beyond the book pages

Strategies and tactics for getting beyond the book review pages

One of my clients expressed her frustration in getting her local paper to give her coverage for a children’s book. Her local paper was The New Orleans Time’s Picayune. I offer up some of the techniques I use to help identify how to increase your chances of being successful with them and other newspapers and […]

Publicity Planner for 2011

Publicity Planner for 2011

Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can really get creative and think up ways to tie-in to calendar events well in advance of the day they occur. Here’s […]

The Goal of a News Release

The Goal of a News Release

The goal of the news release it to get publicity and not to sell product. My experience is that media view endorsements as marketing facts. I don’t believe that media care much about what other people think until they have determined that they are interested in the story first. Only then do the bio and […]

Quick advice for experts and professionals on how to maximize publicity and media coverage

Quick advice for experts and professionals on how to maximize publicity and media coverage

You are a natural problem solver filled with good advice. This is the core approach you need to take when branding and promoting. You simply need to decide to help the people you can help the most, with each and every bit of outreach that you do. Select the biggest upcoming problem that’s on the […]

How do you get book reviewers to look at your book?

An analysis of the ways to get more book reviews

How do you get reviewers to look at your book? Getting reviews is to me just one form of publicity, and it’s not even the best form of publicity for generating sales. I’ll try to explain how I perceive the process and seek to explain what I believe we are up against. Book reviewers are […]

Knowing versus doing – knowledge versus the application of knowledge

Knowing versus doing - knowledge versus the application of knowledge

An author came to me with a half written book and said what do you think? I asked him what qualifications and experience he had to write this book? Why should people believe him? He said, “I self published 3 books and read 25 marketing books and attended half a dozen seminars”. I asked do […]

What Really Happens When You Send Out a News Release?

What Really Happens When You Send Out a News Release? Marketing and Promotion Using News Releases

Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]

Publicity Planner for 2010

Publicity Planner for 2010

Publicity Planner for 2010 Each year I create an annual publicity plan to help people look ahead and map out their ideas for acquiring publicity throughout the year. This unique publicity planner provides a month-at-a-glance roadmap to holidays throughout the year and identifies the lead time for each holiday. The special design makes it easy […]

The Key to Success is to Really Do Something

Action plan for turning passive reading into active maximum enjoyment

Read a book. To get from passive knowledge to active maximum enjoyment and real tangible benefits you need to do more than just read. Take notes while you read. Underline ideas that you like. Highlight the things you’d like to make happen. After reading, review the notes. Think about each and every underlined passage. Now […]