Great discussion over at Yahoo Small PR Agency Pros I’ll throw in a little twist here to focus on what a person who works for a living has to do to communicate and accomplish these various and distinctive roles and objectives. Advertising: paying for the creation and placement of communications so that target audiences of […]

Most people are fully satisfied with the publicity results only when the “reach, persuade and move-to-desired-action” process produces sufficient visible actions on the part of those people you wish to influence. However, it may take several weeks or even months for this to occur. There are five key measurement points you should use to determine […]

A new author self-publisher on the Self-Publishing Yahoo list wrote: > Can anybody direct me to a boiler plate for a press release that I > can use to create my own? I have heard a variety of different things > should be included. Most say that it should be only one page and > […]

Here is a great story. It is also a beautiful illustration of how to get event publicity. Can you imagine how much better it would be for kids at high schools if people agreed to zero put-downs, zero rumors and zero gossip. That’s what Chicken Soup for the Soul story author Bill Saunders challenged students […]

Sometimes you just have to look and marvel at how well some publishers do their job. This front page article in the October 16, 2008 edition of Rolling Stone Magazine demonstrates all sorts of lessons learned for anyone who yearns for publishing and publicity success. This article is worth reading not just because of the […]

On one of the discussion groups I participate in we’ve been talking about writing and selling. Firmware replied: > So enlighten us. How would we have recognized THE DA VINCI CODE, > which really is a preposterous book, as a bestseller when it first > started circulating in MS? I’m a real student and believer […]