October 23rd, 2010 by Paul Krupin
Malcolm Gladwell on Social Media
Malcolm Gladwell triggered an avalanche of protests and howls from social media lovers for his analysis and commentary of social media in his article in the New Yorker magazine. Here the links to the original October 4, 2010 article in The New Yorker http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=1 This one goes to Mike Isaac’s tech column in Forbes http://blogs.forbes.com/velocity/2010/10/20/malcolm-gladwells-response-to-critics-of-his-social-media-piece/?boxes=techchannelblogs […]
December 5th, 2009 by Paul Krupin
Discussion of the differences between marketing, PR and advertising
Great discussion over at Yahoo Small PR Agency Pros I’ll throw in a little twist here to focus on what a person who works for a living has to do to communicate and accomplish these various and distinctive roles and objectives. Advertising: paying for the creation and placement of communications so that target audiences of […]
December 11th, 2008 by Paul Krupin
An author discovers an important fact about writing, publishing, promoting and book marketing success.
An author discovers an important fact about life. “When a book is born, modesty dies. And it better die, or you will sell few books.” Kenneth Shelby Armstrong, Th.D., Ed.D., Author . . . . . . . . . . . . . . . . . . . . . ROBIN . . […]
September 4th, 2008 by Paul Krupin
What Happens When You Stop Helping People
Andy Andrews posted an absolutely brilliant story in his blog today. (Goodbye Mr. Foster) tells the wonderful story of what happens when not so smart management people ignore what’s really happening down in the trenches. Sad but true, this appears to be what is happening in all sorts of companies. They not only cease to […]
April 21st, 2008 by Paul Krupin
Andy explains the importance of vision and commitment to the achievement of your goals
If you have never really questioned yourself about where you are going and asked yourself how committed to what you are doing you really are, then this little video may rock you to the core. Andy Andrews is a NY Times best selling author, a world class humorist, radio and TV personality and corporate speaker. […]
April 16th, 2008 by Paul Krupin
Leadership expert and author John Maxwell talks about making the right decisions
John Maxwell offers insights into why the things you do today matters. In this seven minute video he talks about identifying how to choose what’s important.