March 31st, 2010 by Paul Krupin
Best professional branding publicity comes from problem solving tips articles and advice
This is one of the most common suggestions I have for people who seek publicity. Help the people you can help the most. When you write a news release the best professional branding will come when you ask media to publish something that helps people and show them you can really do it well. You […]
November 22nd, 2008 by Paul Krupin
Tips on how to help guide an author of a self published memoir
Here is my November 21, 2008 response to a post to the online discussion group Small-Pub Civil at Yahoo groups: >>Hello, everyone! One of my authors has written a 250+ page book about his open-heart surgery. The bulk of it is autobiographical, including childhood memories, interviews with everyone from the surgeon down to the cleaning […]
August 24th, 2008 by Paul Krupin
a Checklist for Getting More Local Publicity & Local Media Coverage
The easiest publicity to get is local publicity. Local media typically demand local news, locally relevant education and local entertainment information. That’s what they publish. To get these media to publish your information, you must give them what they need and are accustomed to publishing.   If it is a local news paper, then local means […]
May 15th, 2008 by Paul Krupin
What is personal development? How does personal development relate to getting publicity?
What is personal development? In the world of PR that I work in, personal development is a crucial element. The media responds to people at their peak. Driven people seeking to achieve their best attracts interest. What people create and achieve when they are out there pushing themselves and striving for incredible heights is galvanizing. […]
March 6th, 2008 by Paul Krupin
Discusses whether it makes sense to send out news releases publicizing book awards
Many of my clients ask me why I don’t think much of sending out a news release to publicize the fact that their book has been nominated for a book award. The reason is that I have not seen media respond well to what basically is a marketing fact. While the nomination, or by golly even […]
February 24th, 2008 by Paul Krupin
Using local news angles to maximize success in getting publicity
Localizing your news release is the easiest way you can get more media coverage. The success of your media strategy will largely depend on what you offer to the media.  No matter what you want to accomplish in terms of your publicity goal business wise, you will maximize your media response and the coverage you […]
January 31st, 2008 by Paul Krupin
Five specific book promotion stages and activities
Hot topic.  This question has been posed to me by hundreds and hundreds of authors and publishing companies. Of course, over the years I’ve specialized in book publicity tactics, but many of these strategies are most effective and produce the most ROI when they are carefully integrated with all sorts of other book promotion activities. At least […]
January 30th, 2008 by Paul Krupin
Copywriting tips for writing news releases to get more publicity
20 News Release Content Choices to Maximize Feature Story Coverage and Detailed Interviews with Major Media News releases can be a great aid to getting major media to give you feature story coverage and major talk show interviews. What you write in your news release is important. It determines media response to your news release. […]