February 10th, 2012 by Paul Krupin
Vince Flynn Interview in USA Today
One of the best tactics I recommend to people is that they create Google News Alerts on their favorite authors and study the media coverage they get. That’s how I discovered this one. If you write thrillers (or even if you don’t) you cannot afford to miss this incredible interview with author Vince Flynn in […]
April 2nd, 2011 by Paul Krupin
Analysis of the utilization of social media on the creation of a NY Times best seller
I read Guy Kawasaki’s very interesting article titled on Mashable “Launch Any Product Using Social Media” Guy’s post describes the social media actions he took to launch a new book titled Enchantment Here’s the post I placed on Mashable comment in response (Guy’s personal comment is also included at the end): Guy, It would be […]
January 8th, 2011 by Paul Krupin
Strategies and tactics for getting beyond the book review pages
One of my clients expressed her frustration in getting her local paper to give her coverage for a children’s book. Her local paper was The New Orleans Time’s Picayune. I offer up some of the techniques I use to help identify how to increase your chances of being successful with them and other newspapers and […]
November 11th, 2010 by Paul Krupin
An analysis of the ways to get more book reviews
How do you get reviewers to look at your book? Getting reviews is to me just one form of publicity, and it’s not even the best form of publicity for generating sales. I’ll try to explain how I perceive the process and seek to explain what I believe we are up against. Book reviewers are […]
July 9th, 2010 by Paul Krupin
Lessons learned from a landslide PR success for a self published author
I can’t take 100 percent credit for delivering this landslide of publicity, because all I did was provide guidance, counsel and help along the way. What I did was just one of the many things the author did that helped set the situation up so that it could happen. It took several months of consistent, […]
April 4th, 2010 by Paul Krupin
22 Questions for Fiction Writers to Answer and Use to Get More Book Publicity One core set of quality content that’s entertaining, educational and sheds light on your personality and the unique things you bring to your writing and the value it has for people all make for a good recipe for author success with […]
November 21st, 2009 by Paul Krupin
Are News Releases Effective for Marketing Your Book? You betcha!
On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]
November 6th, 2009 by Paul Krupin
11 top writers reveal how they write
Great article by Alexandra Alter about how to write a great novel: http://online.wsj.com/article/SB10001424052748703740004574513463106012106.html?mod=WSJ_hpp_sections_lifestyle The article contains wonderfully personal insights from 11 top novelists into how and when they do their writing.
November 22nd, 2008 by Paul Krupin
Tips on how to help guide an author of a self published memoir
Here is my November 21, 2008 response to a post to the online discussion group Small-Pub Civil at Yahoo groups: >>Hello, everyone! One of my authors has written a 250+ page book about his open-heart surgery. The bulk of it is autobiographical, including childhood memories, interviews with everyone from the surgeon down to the cleaning […]