January 5th, 2010 by Paul Krupin
Facebook issues guidelines regarding online promotions
Fascinating article in the January 2010 issue of The Metropolitan Corporate Counsel by lawyers Gonzalo E. Mon and Christopher M. Loeffler, of the DC law firm Kelley Drye & Warren. The article describes and interprets the detailed promotion guidelines issued by Facebook in November 2009. Facebook Issues New Guidelines For Running Promotions On Its Platform […]
May 23rd, 2009 by Paul Krupin
Ten Essential Facts Needed in Your News Release to Get Publicity for a Book Award
Congratulations – You’ve Won a Book Award. If you are going to create a news release and seek publicity for your award, then here my suggestions on the essential facts you need to include in your copy: 1. headline – Author wins prize/award 2. one sentence killer – knock their socks off description of what […]
May 19th, 2008 by Paul Krupin
describes copywriting tactics and strategy for getting publicity after receiving a book award
For those of you who do get a book award these next few weeks, I thought I’d give you my thoughts and advice on how to make the best use of your award as far as how to get publicity with it. First I’d take a quick breather after getting the award and within a […]