Bloggers are quite important to all of us who do work in the world of publicity. Mommy bloggers are really crucial! Who are the best ones with regard to marketing and publicizing a book or a product? Well, it depends. There are now several thousand of them and their ranks are growing every day. Perhaps […]

I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit. In fact, as a publicist I see the same problem occurring with all sorts of self published as well […]

Everyone knows that online marketing is a powerful tool. One of the biggest challenges is to use the amazing power of seartch engines to your advantage. Your goal when you search is to identify and target the right people, companies, organizations, media, blogs, and social networks and communicate with them. If you find them, then […]