February 14th, 2010 by Paul Krupin
Mini-brag about the results of a media campaign
In late January I conducted a news release campaign for Maggie Lamond Simone, author of the hilarious book about adulthood titled From Beer to Maternity. Would you believe that the campaign netted her over 50 media requests for review copies, interviews and column requests? Among the accomplishments: An invitation to blog regularly (whenever she wants […]
November 21st, 2009 by Paul Krupin
Are News Releases Effective for Marketing Your Book? You betcha!
On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]
October 22nd, 2009 by Paul Krupin
Tactics for successfully marketing and publicizing with mommy bloggers
Bloggers are quite important to all of us who do work in the world of publicity. Mommy bloggers are really crucial! Who are the best ones with regard to marketing and publicizing a book or a product? Well, it depends. There are now several thousand of them and their ranks are growing every day. Perhaps […]
March 17th, 2008 by Paul Krupin
A look at media coverage of blogs, bloggers, blogging and books
Great article all about a blogger turned book author in the Montreal Gazette.  Talk about a refreshing perspective. This article takes off like a rocket even from the healine: Blogger thumbs nose at athletes, media. The article highlights the web site, gets into history, tells stories and reviews the book. The blogger’s savvy and vision […]