February 14th, 2010 by Paul Krupin
Mini-brag about the results of a media campaign
In late January I conducted a news release campaign for Maggie Lamond Simone, author of the hilarious book about adulthood titled From Beer to Maternity. Would you believe that the campaign netted her over 50 media requests for review copies, interviews and column requests? Among the accomplishments: An invitation to blog regularly (whenever she wants […]
November 21st, 2009 by Paul Krupin
Are News Releases Effective for Marketing Your Book? You betcha!
On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]
November 15th, 2009 by Paul Krupin
Tactics and strategies for publicizing and promoting children's books
Using other people’s opt-in email lists to try to sell a children’s book won’t make you any friends. Marketing and publicizing this way has not proven to be very effective. On the other hand, you can create a children’s book news release and send it to the right media. I can tell you from experience […]
October 29th, 2008 by Paul Krupin
Conducting a targeted online marketing and promotion campaign
I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit. In fact, as a publicist I see the same problem occurring with all sorts of self published as well […]
September 3rd, 2008 by Paul Krupin
design a professional branding PR message by helping the people you can help
What’s the best type of publicity? It’s publicity that makes people want more of what you do best. It’s publicity that makes people taste and want what only you can do. It’s publicity that is broadcast to groups of people by someone with a publishing vehicle or system that allows your message to be heard […]
June 6th, 2008 by Paul Krupin
New Search Engine Target Marketing & PR Tool - Test of a new search engine marketing and PR research tool
Everyone knows that online marketing is a powerful tool. One of the biggest challenges is to use the amazing power of seartch engines to your advantage. Your goal when you search is to identify and target the right people, companies, organizations, media, blogs, and social networks and communicate with them. If you find them, then […]
March 24th, 2008 by Paul Krupin
Cool three minute video on why blogs are cool by Lee Lefever at Commoncraft
March 17th, 2008 by Paul Krupin
A look at media coverage of blogs, bloggers, blogging and books
Great article all about a blogger turned book author in the Montreal Gazette.  Talk about a refreshing perspective. This article takes off like a rocket even from the healine: Blogger thumbs nose at athletes, media. The article highlights the web site, gets into history, tells stories and reviews the book. The blogger’s savvy and vision […]