In late January I conducted a news release campaign for Maggie Lamond Simone, author of the hilarious book about adulthood titled From Beer to Maternity. Would you believe that the campaign netted her over 50 media requests for review copies, interviews and column requests? Among the accomplishments: An invitation to blog regularly (whenever she wants […]

On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]

Using other people’s opt-in email lists to try to sell a children’s book won’t make you any friends. Marketing and publicizing this way has not proven to be very effective. On the other hand, you can create a children’s book news release and send it to the right media. I can tell you from experience […]

I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit. In fact, as a publicist I see the same problem occurring with all sorts of self published as well […]

What’s the best type of publicity? It’s publicity that makes people want more of what you do best. It’s publicity that makes people taste and want what only you can do. It’s publicity that is broadcast to groups of people by someone with a publishing vehicle or system that allows your message to be heard […]

Everyone knows that online marketing is a powerful tool. One of the biggest challenges is to use the amazing power of seartch engines to your advantage. Your goal when you search is to identify and target the right people, companies, organizations, media, blogs, and social networks and communicate with them. If you find them, then […]

Cool three minute video on why blogs are cool by Lee Lefever at Commoncraft

Great article all about a blogger turned book author in the Montreal Gazette.   Talk about a refreshing perspective.  This article takes off like a rocket even from the healine:  Blogger thumbs nose at athletes, media.  The article highlights the web site, gets into history, tells stories and reviews the book.  The blogger’s savvy and vision […]