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A Truly Noteworthy Book Marketing Plan

A Truly Noteworthy Book Marketing Plan

If you’ve written a book and are embarking on doing some marketing, then it’s absolutely crucial that you create a custom tailored marketing plan. Learn from the best. Here is a glimpse of what one particularly noteworthy book marketing plan looks like at one of the top book publishing firms in the country, courtesy of […]

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Ten Essential Facts Needed in Your News Release to Get Publicity for a Book Award

Ten Essential Facts Needed in Your News Release to Get Publicity for a Book Award

Congratulations – You’ve Won a Book Award. If you are going to create a news release and seek publicity for your award, then here my suggestions on the essential facts you need to include in your copy: 1. headline – Author wins prize/award 2. one sentence killer – knock their socks off description of what […]

Publicizing and Promoting By Helping People the People You Can Help the Most

Tactics and strategies for getting the best publicity that creates interest and sales

It’s perhaps the most common question I hear after a client walks in the front door. I wrote a book, now what do i do? I reviewed many years of doing PR and marketing for thousands of clients and from experience, it appears that it all comes down to … HELPING THE PEOPLE YOU CAN […]

Quote of the day – a book author’s realization

An author discovers an important fact about writing, publishing, promoting and book marketing success.

An author discovers an important fact about life. “When a book is born, modesty dies. And it better die, or you will sell few books.” Kenneth Shelby Armstrong, Th.D., Ed.D., Author . . . . . . . . . . . . . . . . . . . . . ROBIN . . […]

Realistic chances of success for a memoir

Tips on how to help guide an author of a self published memoir

Here is my November 21, 2008 response to a post to the online discussion group Small-Pub Civil at Yahoo groups: >>Hello, everyone! One of my authors has written a 250+ page book about his open-heart surgery. The bulk of it is autobiographical, including childhood memories, interviews with everyone from the surgeon down to the cleaning […]

Search Inside the Book ? Good or Bad for Book Sales?

Evaluates the "Search Inside the Book" technology and how it can affect book sales

An author on the Yahoo Self Publishing list asked: >>I am planning on using this feature for my book, The Guru Next Door, A >>Teacher’s Legacy but wanted to check with ya’ll first. Is there any >> reason NOT to do this? I was actually interviewed at the Book Expo America on this issue back […]

News search engine tips and tactics for authors and publishers

News search engine tips and tactics for authors and publishers

Did you know that you now have access to some of the world’s most powerful online electronic clipping tools? They are called News Search Engines. You can use them to dramatically improve your success with the media. News search engines are specialized search engines that visit news sites from all over the Internet and use […]