August 31st, 2010 by Paul Krupin
Paying for book reviews - costs compared to normal book publicity
Discussion of the new program to charge $149 for book reviews at Publishers Weekly. One person asked “Is it worth it?” I write lots of news releases and send them out to lots of media and one of the primary goals for each and every one of my book author clients is to get their […]
July 10th, 2010 by Paul Krupin
Book marketing case study of book marketing success by a self published author
I love this. Here’s a story that illustrates one of my primary rules for getting publicity. Take a look at The NY Times July 9, 2010 feature story about self published author Randy Kearse selling over 14,000 books by himself on the subways of New York City This story illustrates The DPAA+H Rule. The story […]
June 7th, 2010 by Paul Krupin
Book Publicity Manifesto - Updated version of Trash Proof news releases free pdf file download
I’ve just uploaded a new updated ebook version of my book Trash Proof News Releases to my web site. It’s a free pdf file download that captures many years worth of lessons learned doing publicity for creative people. It’s also got numerous examples of successful news releases and interviews with over a hundred media people […]
January 14th, 2010 by Paul Krupin
Book Publicity Strategies for Getting More Media Coverage That Sells Books
I’ll talk the point of view from someone who gets books reviewed day in day out as a book publicist. I do this for a living, so I’ll share with you how I do it and what it takes to do it well. I’m not a fan of book reviews, I believe that they have […]
December 17th, 2009 by Paul Krupin
Incredible book publicity & promotion innovation demonstrated on the NYC Subway
Hats off to The Book Bench and the Book Department at the New Yorker for a great snapshot of a truly innovative approach to book promotion. Timely topic, Great energy and enthusiasm, and almost free! (cost of a subway token!) http://www.newyorker.com/online/blogs/books/2009/12/1000-words-diy.html Do note that they are asking for more picture tells a thousand word book […]
November 21st, 2009 by Paul Krupin
Are News Releases Effective for Marketing Your Book? You betcha!
On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]
October 22nd, 2009 by Paul Krupin
Tactics for successfully marketing and publicizing with mommy bloggers
Bloggers are quite important to all of us who do work in the world of publicity. Mommy bloggers are really crucial! Who are the best ones with regard to marketing and publicizing a book or a product? Well, it depends. There are now several thousand of them and their ranks are growing every day. Perhaps […]
January 29th, 2009 by Paul Krupin
Washington Post drops stand alone book review section
The Washington Post is dropping their stand alone book section and will be moving book reviews into other sections of the paper… See the whole story http://www.washingtonpost.com/wp-dyn/content/article/2009/01/28/AR2009012802208.html End of an era.
December 17th, 2008 by Paul Krupin
22 ways to be galvanizing and interesting to media, prospects and customers
Last week someone on the Self-Publishing discussion list at Yahoo Groups asked “what goes into a news release”. It took me a while to wrap my mind around an approach that I was satisfied with since we have so many diverse creative people on the list. The response had to be useful to all. In […]
December 11th, 2008 by Paul Krupin
An author discovers an important fact about writing, publishing, promoting and book marketing success.
An author discovers an important fact about life. “When a book is born, modesty dies. And it better die, or you will sell few books.” Kenneth Shelby Armstrong, Th.D., Ed.D., Author . . . . . . . . . . . . . . . . . . . . . ROBIN . . […]