For those of you who do get a book award these next few weeks, I thought I’d give you my thoughts and advice on how to make the best use of your award as far as how to get publicity with it. First I’d take a quick breather after getting the award and within a […]

The type of book you have doesn’t matter to the media. I’ll say it again. The type of book you have doesn’t matter to the media. I do a lot of work with fiction authors. I do a lot of work with non-fiction authors. I do a lot of work with ebook producers. I used […]

Dustin Wax creator of The Writer’s Technology Companion web site wrote an article titled Writing ebooks for publicity and even for profit… As a publicist who sees hundreds of books of all types each year, I don’t believe that ebooks are a hot product in and of themselves. There are only certain types of people […]

This one just caught my eye and it hit one of my hot buttons.    Some one on one of the discussion groups I participate in wrote:       Also, the company I formerly used for free press releases began charging for all releases this year.  Does anyone know of any other alternatives that are still free?   (I […]

Hot topic.  This question has been posed to me by hundreds and hundreds of authors and publishing companies.  Of course, over the years I’ve specialized in book publicity tactics, but many of these strategies are most effective and produce the most ROI when they are carefully integrated with all sorts of other book promotion activities.  At least […]

20 News Release Content Choices to Maximize Feature Story Coverage and Detailed Interviews with Major Media  News releases can be a great aid to getting major media to give you feature story coverage and major talk show interviews. What you write in your news release is important.  It determines media response to your news release. […]