I read Guy Kawasaki’s very interesting article titled on Mashable “Launch Any Product Using Social Media” Guy’s post describes the social media actions he took to launch a new book titled Enchantment Here’s the post I placed on Mashable comment in response (Guy’s personal comment is also included at the end): Guy, It would be […]

This is so unusual I want to share. I was asked to write and transmit a news release in early December 2010 for the authors of the self-published book Asthma, Allergies Children: A Parents Guide. We received review copy requests from a few dozen media and about of them were from bloggers. The author obliged […]

One of my clients expressed her frustration in getting her local paper to give her coverage for a children’s book. Her local paper was The New Orleans Time’s Picayune. I offer up some of the techniques I use to help identify how to increase your chances of being successful with them and other newspapers and […]

Question Posted on Independent Authors at Yahoo Groups. >> Do book reviews sell book? Yes, and the review sites can prove it, because they get paid a percentage of the “buy-through” from Amazon. They don’t sell that many, and more nonfiction than fiction, but they do sell. And why not try to get our books […]

How do you get reviewers to look at your book? Getting reviews is to me just one form of publicity, and it’s not even the best form of publicity for generating sales. I’ll try to explain how I perceive the process and seek to explain what I believe we are up against. Book reviewers are […]

Discussion of the new program to charge $149 for book reviews at Publishers Weekly. One person asked “Is it worth it?” I write lots of news releases and send them out to lots of media and one of the primary goals for each and every one of my book author clients is to get their […]

I’ll Give You My Paper Book When You Pry It From My Cold, Dead Hands! I did an email survey to 1767 book reviewers on August 9 and just tallied up the results. It does have some critical business intelligence that publishers can use to understand how far we can go with eBooks at the […]

I love this. Here’s a story that illustrates one of my primary rules for getting publicity. Take a look at The NY Times July 9, 2010 feature story about self published author Randy Kearse selling over 14,000 books by himself on the subways of New York City This story illustrates The DPAA+H Rule. The story […]

I can’t take 100 percent credit for delivering this landslide of publicity, because all I did was provide guidance, counsel and help along the way. What I did was just one of the many things the author did that helped set the situation up so that it could happen. It took several months of consistent, […]

I’ve just uploaded a new updated ebook version of my book Trash Proof News Releases to my web site. It’s a free pdf file download that captures many years worth of lessons learned doing publicity for creative people. It’s also got numerous examples of successful news releases and interviews with over a hundred media people […]