October 22nd, 2009 by Paul Krupin
Tactics for successfully marketing and publicizing with mommy bloggers
Bloggers are quite important to all of us who do work in the world of publicity. Mommy bloggers are really crucial! Who are the best ones with regard to marketing and publicizing a book or a product? Well, it depends. There are now several thousand of them and their ranks are growing every day. Perhaps […]
October 13th, 2009 by Paul Krupin
A Truly Noteworthy Book Marketing Plan
If you’ve written a book and are embarking on doing some marketing, then it’s absolutely crucial that you create a custom tailored marketing plan. Learn from the best. Here is a glimpse of what one particularly noteworthy book marketing plan looks like at one of the top book publishing firms in the country, courtesy of […]
June 13th, 2009 by Paul Krupin
Getting Book Reviews - Submission Guidelines
I keep this list pretty current. Some book review sites will only look at galleys or advance review copies three to four months prior to publication. Others will only look at recently pubished books. Look before you invest the money and send off a package to be sure you send the right package to the […]
May 25th, 2009 by Paul Krupin
Why book reviews news releases don't work
OK, you’ve written a book and now want to get some publicity? I recommend that authors stay away from news releases that simply say “I’ve published a book and am marketing it…..” It may get you local publicity and it may get you some book reviewers, some of which my end up getting published. But […]
May 23rd, 2009 by Paul Krupin
Ten Essential Facts Needed in Your News Release to Get Publicity for a Book Award
Congratulations – You’ve Won a Book Award. If you are going to create a news release and seek publicity for your award, then here my suggestions on the essential facts you need to include in your copy: 1. headline – Author wins prize/award 2. one sentence killer – knock their socks off description of what […]
April 2nd, 2009 by Paul Krupin
The Rest of the Book Publicity PR Success Story - Women Inventors Who Changed the World
Yesterday’s post about Susan Casey and her 1997 book Women Invent! being featured in a Fast Company magazine story triggered an email from the author, who sent me the following email describing more of the media experiences she had as a result of the news release sent out on February 24, 2009. Paul- Here’s a […]
April 1st, 2009 by Paul Krupin
A Book Publicity PR Success Story - about a book published over ten years ago
I just had to share this one hot off the press. About a month ago I wrote a news release for client Susan Casey, author of the book Women Invent! The book was first published in 1997. I decided to create a feature story and I worked with the author to develop quality detailed content […]
February 22nd, 2009 by Paul Krupin
Guidance to a novice self publisher about writing a news release
A new author self-publisher on the Self-Publishing Yahoo list wrote: > Can anybody direct me to a boiler plate for a press release that I > can use to create my own? I have heard a variety of different things > should be included. Most say that it should be only one page and > […]
January 29th, 2009 by Paul Krupin
Washington Post drops stand alone book review section
The Washington Post is dropping their stand alone book section and will be moving book reviews into other sections of the paper… See the whole story http://www.washingtonpost.com/wp-dyn/content/article/2009/01/28/AR2009012802208.html End of an era.
January 4th, 2009 by Paul Krupin
An analysis and summary of book reviewers in the US and Canada
I create custom lists of book reviewers for book authors and publishing clients all the time. We have to create the current list each time we do it because the people who are responsible for reviewing books changes day to day. Even once you get a database of book reviewers you need to hand select […]