October 27th, 2009 by Paul Krupin
Andy Andrews Talks about Return to Sawyerton Springs - an amazing two minute book trailer
I just received this amazing two minute video book trailer from one of my clients. Here is Andy Andrews talking about his new book, Return to Sawyerton Springs. It’s high energy and very colorful. This one video is good for multiple purposes. It gives people a very good idea what Andy is capable of doing […]
April 2nd, 2009 by Paul Krupin
The Rest of the Book Publicity PR Success Story - Women Inventors Who Changed the World
Yesterday’s post about Susan Casey and her 1997 book Women Invent! being featured in a Fast Company magazine story triggered an email from the author, who sent me the following email describing more of the media experiences she had as a result of the news release sent out on February 24, 2009. Paul- Here’s a […]
January 29th, 2009 by Paul Krupin
Washington Post drops stand alone book review section
The Washington Post is dropping their stand alone book section and will be moving book reviews into other sections of the paper… See the whole story http://www.washingtonpost.com/wp-dyn/content/article/2009/01/28/AR2009012802208.html End of an era.
December 19th, 2008 by Paul Krupin
Results of a media survey regarding self publishing and self published books
Every year for the past several years I’ve done a survey questionnaire of media and asked them to provide me with responses to several crucial questions. This year one of the questions I asked was “How do you feel about self published books?” The questionnaire was transmitted in early November and nearly all the responses […]
November 22nd, 2008 by Paul Krupin
Tips on how to help guide an author of a self published memoir
Here is my November 21, 2008 response to a post to the online discussion group Small-Pub Civil at Yahoo groups: >>Hello, everyone! One of my authors has written a 250+ page book about his open-heart surgery. The bulk of it is autobiographical, including childhood memories, interviews with everyone from the surgeon down to the cleaning […]
July 6th, 2008 by Paul Krupin
blog media coverage begets blog media coverage for new autism book
I wrote and transmitted a very special news release for Karen Simmons, author and executive Director of the national organization Autism Today. The news release was transmitted on the morning of Thursday July 3, 2008. The goal is to get art created by people with autism for a new book, the second in a series. […]
April 29th, 2008 by Paul Krupin
Provides ideas and insight into the marketing and promotion of ebooks
Dustin Wax creator of The Writer’s Technology Companion web site wrote an article titled Writing ebooks for publicity and even for profit… As a publicist who sees hundreds of books of all types each year, I don’t believe that ebooks are a hot product in and of themselves. There are only certain types of people […]
April 28th, 2008 by Paul Krupin
News search engine tips and tactics for authors and publishers
Did you know that you now have access to some of the world’s most powerful online electronic clipping tools? They are called News Search Engines. You can use them to dramatically improve your success with the media. News search engines are specialized search engines that visit news sites from all over the Internet and use […]
March 31st, 2008 by Paul Krupin
Video features Dan Poynter talking about writing and publishing a first book
Dan Poynter is one of the most knowledgeable people on the subjects of publishing and self publishing in particular. He has been traveling the world speaking to writing groups for many years now teaching what he calls “The New Model for Publishing”. This video features Dan talking about writing and publishing a first book. Once […]