Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]

I’ll talk the point of view from someone who gets books reviewed day in day out as a book publicist. I do this for a living, so I’ll share with you how I do it and what it takes to do it well. I’m not a fan of book reviews, I believe that they have […]

On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]

Self-published authors often complain about how hard it is to get book reviews. Many of my clients are self published authors. I don’t think that media distinguish books by whether they are from self-publishers or quality publshers that much any more. Some do, but it’s because they make an assumpition of quality. That is what […]

I keep this list pretty current. Some book review sites will only look at galleys or advance review copies three to four months prior to publication. Others will only look at recently pubished books. Look before you invest the money and send off a package to be sure you send the right package to the […]

OK, you’ve written a book and now want to get some publicity? I recommend that authors stay away from news releases that simply say “I’ve published a book and am marketing it…..” It may get you local publicity and it may get you some book reviewers, some of which my end up getting published. But […]

Congratulations – You’ve Won a Book Award. If you are going to create a news release and seek publicity for your award, then here my suggestions on the essential facts you need to include in your copy: 1. headline – Author wins prize/award 2. one sentence killer – knock their socks off description of what […]

Oberlin College Press reviews poetry books. You can send them to: Linda Slocum, Managing Editor Oberlin College Press 50 N. Professor St. Oberlin, OH 44074-1091 440.775.8408, 440.775.8124 (fax) Email: oc.press@oberlin.edu Find Oberlin College Press publications and news at http://www.oberlin.edu/ocpress

The Washington Post is dropping their stand alone book section and will be moving book reviews into other sections of the paper… See the whole story http://www.washingtonpost.com/wp-dyn/content/article/2009/01/28/AR2009012802208.html End of an era.

I create custom lists of book reviewers for book authors and publishing clients all the time. We have to create the current list each time we do it because the people who are responsible for reviewing books changes day to day. Even once you get a database of book reviewers you need to hand select […]