I am participating in some heated discussion on LinkedIn regarding whether authors should pay for book reviews. Some of the owners and participants of book publishing review sites are touting how valuable the pay for review services are to authors. I openly disagree with their ideas and statements. On December 3, 2014, Daniel Leffert posted […]

So many media! What’s a person to do? Who is going to read your news release? How do you close the deal? Target your media carefully, based the following criteria: 1. What are you trying to achieve with the media? Most people can benefit from feature stories, interviews, and products reviews, in that order. Some […]

When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to media decision makers. The technology you […]

One of the best tactics I recommend to people is that they create Google News Alerts on their favorite authors and study the media coverage they get. That’s how I discovered this one. If you write thrillers (or even if you don’t) you cannot afford to miss this incredible interview with author Vince Flynn in […]