December 27th, 2010 by Paul Krupin
Book publicity and selling more books
Question Posted on Independent Authors at Yahoo Groups. >> Do book reviews sell book? Yes, and the review sites can prove it, because they get paid a percentage of the “buy-through” from Amazon. They don’t sell that many, and more nonfiction than fiction, but they do sell. And why not try to get our books […]
April 15th, 2010 by Paul Krupin
Book Reviews VS. Feature Stories - Which Sells More?
I personally don’t believe that book reviews sell as many books as do feature stories. Yes, they have a role to play, but it’s actually a very limited role. The real gains are to be made with galvanizing feature stories. The key to understanding this is that book reviews tend to simply show and tell […]
January 14th, 2010 by Paul Krupin
Book Publicity Strategies for Getting More Media Coverage That Sells Books
I’ll talk the point of view from someone who gets books reviewed day in day out as a book publicist. I do this for a living, so I’ll share with you how I do it and what it takes to do it well. I’m not a fan of book reviews, I believe that they have […]
January 29th, 2009 by Paul Krupin
Washington Post drops stand alone book review section
The Washington Post is dropping their stand alone book section and will be moving book reviews into other sections of the paper… See the whole story http://www.washingtonpost.com/wp-dyn/content/article/2009/01/28/AR2009012802208.html End of an era.
August 17th, 2008 by Paul Krupin
Evaluates the "Search Inside the Book" technology and how it can affect book sales
An author on the Yahoo Self Publishing list asked: >>I am planning on using this feature for my book, The Guru Next Door, A >>Teacher’s Legacy but wanted to check with ya’ll first. Is there any >> reason NOT to do this? I was actually interviewed at the Book Expo America on this issue back […]
June 18th, 2008 by Paul Krupin
discusses the differences between book reviews and feature stories as regards publicity and book sales
Do good book reviews always sell books? This question was posed on the Self Publishing list at Yahoo Groups My experience is that a good review certainly helps sell books (or other products) but they don’t always sell that many. In fact, when I did a survey of book reviewers ten years ago, I recall […]