April 2nd, 2011 by Paul Krupin
Analysis of the utilization of social media on the creation of a NY Times best seller
I read Guy Kawasaki’s very interesting article titled on Mashable “Launch Any Product Using Social Media” Guy’s post describes the social media actions he took to launch a new book titled Enchantment Here’s the post I placed on Mashable comment in response (Guy’s personal comment is also included at the end): Guy, It would be […]
January 29th, 2009 by Paul Krupin
Washington Post drops stand alone book review section
The Washington Post is dropping their stand alone book section and will be moving book reviews into other sections of the paper… See the whole story http://www.washingtonpost.com/wp-dyn/content/article/2009/01/28/AR2009012802208.html End of an era.
October 29th, 2008 by Paul Krupin
Conducting a targeted online marketing and promotion campaign
I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit. In fact, as a publicist I see the same problem occurring with all sorts of self published as well […]
May 19th, 2008 by Paul Krupin
describes copywriting tactics and strategy for getting publicity after receiving a book award
For those of you who do get a book award these next few weeks, I thought I’d give you my thoughts and advice on how to make the best use of your award as far as how to get publicity with it. First I’d take a quick breather after getting the award and within a […]
