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Quote of the day – a book author’s realization

December 11th, 2008 by Paul Krupin
An author discovers an important fact about writing, publishing, promoting and book marketing success.

An author discovers an important fact about life. “When a book is born, modesty dies. And it better die, or you will sell few books.” Kenneth Shelby Armstrong, Th.D., Ed.D., Author . . . . . . . . . . . . . . . . . . . . . ROBIN . . […]

Posted in book marketing, book publicity, insights, paying attention, performance improvement, personal development

Bigfoot publicity bonanza

August 16th, 2008 by Paul Krupin
Analysis of the publicity surrounding the bigfoot discovery

Cudo’s to the folks who are bringing you the news about the latest bigfoot discovery. I don’t know whether it’s true or not, but who cares! They garnered worldwide publicity by just saying that they have brought in the hairy legs of a bigfoot whatever it is. And people all over the world are lovin’ […]

Posted in event publicity, news conference, publicity stunts