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Professional branding PR and the miracle of the microcosm

design a professional branding PR message by helping the people you can help

What’s the best type of publicity? It’s publicity that makes people want more of what you do best. It’s publicity that makes people taste and want what only you can do. It’s publicity that is broadcast to groups of people by someone with a publishing vehicle or system that allows your message to be heard […]

Maybe we don’t need PR any more?

A response to idea that PR isn't necessary any more

People are talking about how Vincent Bugliiosi has sold lots and lots of books by word of mouth, blogs, and without reviews and commentary by major media. One comment on one of the discussion lists I follow stated: “So I would advise writers who can’t afford a real PR firm to find a niche magazine […]

Marketing to apartment mailing lists – Tips from an apartment marketing expert

Marketing to apartment mailing lists video

Interesting 5-minute video on marketing to people in apartment complexes has some very straightforward and viable tips. Marketing to people in apartment complexes makes a lot of sense. The population density is high which means there are a lot of possible prospects in a small geographic location. Getting access to them and getting them to […]