September 3rd, 2008 by Paul Krupin
design a professional branding PR message by helping the people you can help
What’s the best type of publicity? It’s publicity that makes people want more of what you do best. It’s publicity that makes people taste and want what only you can do. It’s publicity that is broadcast to groups of people by someone with a publishing vehicle or system that allows your message to be heard […]
July 9th, 2008 by Paul Krupin
A response to idea that PR isn't necessary any more
People are talking about how Vincent Bugliiosi has sold lots and lots of books by word of mouth, blogs, and without reviews and commentary by major media. One comment on one of the discussion lists I follow stated: “So I would advise writers who can’t afford a real PR firm to find a niche magazine […]
March 25th, 2008 by Paul Krupin
Marketing to apartment mailing lists video
Interesting 5-minute video on marketing to people in apartment complexes has some very straightforward and viable tips. Marketing to people in apartment complexes makes a lot of sense. The population density is high which means there are a lot of possible prospects in a small geographic location. Getting access to them and getting them to […]