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Differences between marketing, advertising and PR

Discussion of the differences between marketing, PR and advertising

Great discussion over at Yahoo Small PR Agency Pros I’ll throw in a little twist here to focus on what a person who works for a living has to do to communicate and accomplish these various and distinctive roles and objectives. Advertising: paying for the creation and placement of communications so that target audiences of […]

The book publicity client who wouldn’t play with me

describes a problem client situation over the writing of a news release

A prospective client sent me four copies of his book and asked me to help him get publicity. It sounded like a good project with a professional author having written on a subject that would help lots of people in their relationships with others on the playground of life. I agreed to work with him […]

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