December 5th, 2009 by Paul Krupin
Discussion of the differences between marketing, PR and advertising
Great discussion over at Yahoo Small PR Agency Pros I’ll throw in a little twist here to focus on what a person who works for a living has to do to communicate and accomplish these various and distinctive roles and objectives. Advertising: paying for the creation and placement of communications so that target audiences of […]
October 9th, 2008 by Paul Krupin
describes a problem client situation over the writing of a news release
A prospective client sent me four copies of his book and asked me to help him get publicity. It sounded like a good project with a professional author having written on a subject that would help lots of people in their relationships with others on the playground of life. I agreed to work with him […]