January 28th, 2009 by Paul Krupin
Tactics for creating a writing or services business that makes money and helps the people you can help the most
I’m a copywriter and a publicist and an author so I guess I do make a living writing. I’m happy to share with you what I’ve done and what I’ve learned. I wrote my first news release in 1977. I went online with my first website in 1993. I’ve built up my copy writing and […]
December 11th, 2008 by Paul Krupin
An author discovers an important fact about writing, publishing, promoting and book marketing success.
An author discovers an important fact about life. “When a book is born, modesty dies. And it better die, or you will sell few books.” Kenneth Shelby Armstrong, Th.D., Ed.D., Author . . . . . . . . . . . . . . . . . . . . . ROBIN . . […]
October 10th, 2008 by Paul Krupin
quick analysis of the copywriting style and elements of the Rolling Stone article about John McCain
Sometimes you just have to look and marvel at how well some publishers do their job. This front page article in the October 16, 2008 edition of Rolling Stone Magazine demonstrates all sorts of lessons learned for anyone who yearns for publishing and publicity success. This article is worth reading not just because of the […]
September 3rd, 2008 by Paul Krupin
design a professional branding PR message by helping the people you can help
What’s the best type of publicity? It’s publicity that makes people want more of what you do best. It’s publicity that makes people taste and want what only you can do. It’s publicity that is broadcast to groups of people by someone with a publishing vehicle or system that allows your message to be heard […]
August 4th, 2008 by Paul Krupin
How to write so that you achieve the action and response you want
On one of the discussion groups I participate in we’ve been talking about writing and selling. Firmware replied: > So enlighten us. How would we have recognized THE DA VINCI CODE, > which really is a preposterous book, as a bestseller when it first > started circulating in MS? I’m a real student and believer […]
April 21st, 2008 by Paul Krupin
Andy explains the importance of vision and commitment to the achievement of your goals
If you have never really questioned yourself about where you are going and asked yourself how committed to what you are doing you really are, then this little video may rock you to the core. Andy Andrews is a NY Times best selling author, a world class humorist, radio and TV personality and corporate speaker. […]
