December 7th, 2013 by Paul Krupin
Slide show shares some of my best professional branding techniques and strategies for creating article and interview proposals and pitches that get the best publicity. Includes the 3 I Technique and the 20 best topics.
Hope everyone is having a safe warm weekend. I’ve just posted a new slide show presentation. http://www.slideshare.net/PaulKrupin1/magic-in-a-message-120613-pdf Magic in a message – Creating the Irresistible Pitch from Paul Krupin So many people struggle to figure out the right words to use to turn people on. I believe you can learn what to say that turns […]
August 7th, 2011 by Paul Krupin
The Multiple Publicist Question
How do you manage several publicists at one time? Some clients are pretty well funded. Others simply seek to get the job done and the publicist they hire, doesn’t do everything they want or need done. How do clients handle this? I have never really before had a conflict while working with a client who […]
October 23rd, 2010 by Paul Krupin
Malcolm Gladwell on Social Media
Malcolm Gladwell triggered an avalanche of protests and howls from social media lovers for his analysis and commentary of social media in his article in the New Yorker magazine. Here the links to the original October 4, 2010 article in The New Yorker http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=1 This one goes to Mike Isaac’s tech column in Forbes http://blogs.forbes.com/velocity/2010/10/20/malcolm-gladwells-response-to-critics-of-his-social-media-piece/?boxes=techchannelblogs […]
August 20th, 2009 by Paul Krupin
Response to the Social Media Bandwagon Phenomenon
One person on the publishing and promoting list at Yahoo posted the following message: > “For any of those that are still questioning the importance and/or value of Social Media, check out the stats in this video…” > http://www.youtube.com/watch?v=sIFYPQjYhv8 Another person responded: > “Those who pooh-pooh it are going to be the ones running to […]
January 23rd, 2009 by Paul Krupin
President Obama knows the real secret of publicity and marketing success
Connecting in a caring way. You can write an email. You can write an article. You can write a news release. You can create a script for an interview. You can now send it out and try to get people to pay attention to you. You can post it on web sites and make it […]
December 31st, 2008 by Paul Krupin
Tactics and strategies for getting the best publicity that creates interest and sales
It’s perhaps the most common question I hear after a client walks in the front door. I wrote a book, now what do i do? I reviewed many years of doing PR and marketing for thousands of clients and from experience, it appears that it all comes down to … HELPING THE PEOPLE YOU CAN […]
December 11th, 2008 by Paul Krupin
An author discovers an important fact about writing, publishing, promoting and book marketing success.
An author discovers an important fact about life. “When a book is born, modesty dies. And it better die, or you will sell few books.” Kenneth Shelby Armstrong, Th.D., Ed.D., Author . . . . . . . . . . . . . . . . . . . . . ROBIN . . […]
October 10th, 2008 by Paul Krupin
quick analysis of the copywriting style and elements of the Rolling Stone article about John McCain
Sometimes you just have to look and marvel at how well some publishers do their job. This front page article in the October 16, 2008 edition of Rolling Stone Magazine demonstrates all sorts of lessons learned for anyone who yearns for publishing and publicity success. This article is worth reading not just because of the […]
May 18th, 2008 by Paul Krupin
Improve Your Powerpoint Presentation or Die!
Giving good presentations is crucial if you are going to be memorable to people and news worthy to media. You can’t put on a book signing or a workshop and then put people to sleep if you are to be successful and sell products or expand your professional or personal brand. There are lots of […]
