July 9th, 2008 by Paul Krupin
A response to idea that PR isn't necessary any more
People are talking about how Vincent Bugliiosi has sold lots and lots of books by word of mouth, blogs, and without reviews and commentary by major media. One comment on one of the discussion lists I follow stated: “So I would advise writers who can’t afford a real PR firm to find a niche magazine […]
May 15th, 2008 by Paul Krupin
What is personal development? How does personal development relate to getting publicity?
What is personal development? In the world of PR that I work in, personal development is a crucial element. The media responds to people at their peak. Driven people seeking to achieve their best attracts interest. What people create and achieve when they are out there pushing themselves and striving for incredible heights is galvanizing. […]