February 22nd, 2009 by Paul Krupin
Guidance to a novice self publisher about writing a news release
A new author self-publisher on the Self-Publishing Yahoo list wrote: > Can anybody direct me to a boiler plate for a press release that I > can use to create my own? I have heard a variety of different things > should be included. Most say that it should be only one page and > […]
June 4th, 2008 by Paul Krupin
The worst news release you ever saw. Extreme copywriting mistakes illustrated.
Oh the mistakes people make when they write a news release. The copywriting errors I see every day as a publicist and a copywriter are plentiful. It can be costly to those who send news releases that contain copywriting errors since all the copywriting efforts and the cost of conducting the publicity outreach produce absolutely […]