Focus on Your Target Media’s Needs
July 9th, 2011 by Paul Krupin
Getting more publicity means giving the media what they need to make money
Media are in business. They are publishers. They make their living primarily from two sources of income. Subscriptions and advertising. They get people to subscribe by creating quality content that people enjoy. They get advertising revenue because of the number of people who are paying attention. That’s what they do. Print publishes information. Electronic media […]
Posted in action planning, media coverage, publicity, publicity planning, publicity success, success planning