Focusing on the media audience dramatically improves coverage success. Media don’t care about you. They care about their audience. They care about their bottom line. To get media to give you publicity, you must give media what they need and want. What is publicity? Media coverage. What type of media coverage? There are lots of […]

Perhaps the very worst part of my job is trying oh so hard to teach people who are remarkable marketers that a news release is not a chance to sell. It’s single purpose is to persuade a media person to give you news coverage. They get very angry and feel abused and insulted when we […]

I cannot believe what is coming across the wire. So may people are still blasting out news releases that lack the essential information media need. What a waste. If you want your news release to be maximally effective, it has to answer the primary questions for the media: 1. How many people in my audience […]

Mini brag and congratulations to client Glen R. Sontag, author of Anything Other Than Naked, for being featured in a half page article on Wall Street Journal on Thursday July 14, 2011. Read the article here: http://snipurl.com/13e54f He made p. 2 in the Personal Journal section in the On Style column. The print version of […]

Media are in business. They are publishers. They make their living primarily from two sources of income. Subscriptions and advertising. They get people to subscribe by creating quality content that people enjoy. They get advertising revenue because of the number of people who are paying attention. That’s what they do. Print publishes information. Electronic media […]

What’s the very best galvanizing media publicity you can get that will produce the maximum ROI? I believe that it’s a three to five minute piece that galvanizes people with you doing what you absolutely do the best. Imagine being in front of 20 to 30 of the very best people you think would be […]

Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can really get creative and think up ways to tie-in to calendar events well in advance of the day they occur. Here’s […]

The goal of the news release it to get publicity and not to sell product. My experience is that media view endorsements as marketing facts. I don’t believe that media care much about what other people think until they have determined that they are interested in the story first. Only then do the bio and […]

Have to tell you that I have yet to see media (prime media or even bloggers we pitch to) cover web seminars to any great extent. But to answer the question properly I had to ascertain existing media coverage for those keywords. So I did the following search at Google News for “web seminars”. http://news.google.com/news/search?aq=f&pz=1&cf=all&ned=us&hl=en&q=web+seminars […]

If you want to improve your publicity go beyond the book. You don’t have to just write about the book. You don’t even have to quote from the book. In fact, to get great publicity you really need to put the book down and simply do what you are best at. Tell me new stories. […]