Using other people’s opt-in email lists to try to sell a children’s book won’t make you any friends. Marketing and publicizing this way has not proven to be very effective. On the other hand, you can create a children’s book news release and send it to the right media. I can tell you from experience […]

Targeting the right media takes special skill. They say that there’s no such thing as bad publicity. It’s exposure in front of people in any case. Right? But it can also be true that even good publicity in the right media may not be worth very much in the way of immediate direct sales. When […]