August 24th, 2010 by Paul Krupin
Report and interviews analyzing media use of eBooks for publicity and promotion
I’ll Give You My Paper Book When You Pry It From My Cold, Dead Hands! I did an email survey to 1767 book reviewers on August 9 and just tallied up the results. It does have some critical business intelligence that publishers can use to understand how far we can go with eBooks at the […]
July 21st, 2010 by Paul Krupin
Explosive Growth of Apple iPads and the Future of Publishing
I’m bringing this up because I think it’s important and it’s dead center on what we are all doing here. I believe that this is something we should pay close attention to. Here’s a link to an article that shows the incredible sales of Apple iPads which was posted to the Yahoo Publish-L list by […]
October 29th, 2008 by Paul Krupin
Conducting a targeted online marketing and promotion campaign
I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit. In fact, as a publicist I see the same problem occurring with all sorts of self published as well […]
May 7th, 2008 by Paul Krupin
Why News Releases Fail - 23 Publicity Landmines and How to Avoid Them
One of the biggest challenges I face as a publicist is that I spend a lot of time educating my clients trying to get them to understand what you can’t do in a news release if you want to be successful with media. It doesn’t matter whether you are seeking book publicity, have just published […]
May 1st, 2008 by Paul Krupin
Getting More Book Publicity for fiction, non-fiction or ebooks, it really doesn't matter
The type of book you have doesn’t matter to the media. I’ll say it again. The type of book you have doesn’t matter to the media. I do a lot of work with fiction authors. I do a lot of work with non-fiction authors. I do a lot of work with ebook producers. I used […]
April 29th, 2008 by Paul Krupin
Provides ideas and insight into the marketing and promotion of ebooks
Dustin Wax creator of The Writer’s Technology Companion web site wrote an article titled Writing ebooks for publicity and even for profit… As a publicist who sees hundreds of books of all types each year, I don’t believe that ebooks are a hot product in and of themselves. There are only certain types of people […]