December 28th, 2009 by Paul Krupin
Getting publicity for a book about solving education system problems
New author posted a question on Askpedia and asked: “I have just completed a book listing solutions to the problems of habitual truancy and drop outs in our schools. I need to get the attention of people who care. I need some support or guidance.” My response: A problem solving tips article in the right […]
April 1st, 2009 by Paul Krupin
A Book Publicity PR Success Story - about a book published over ten years ago
I just had to share this one hot off the press. About a month ago I wrote a news release for client Susan Casey, author of the book Women Invent! The book was first published in 1997. I decided to create a feature story and I worked with the author to develop quality detailed content […]
January 22nd, 2009 by Paul Krupin
Media coverage begets media coverage: How to use publicity to get more publicity
One of my clients Cy Tymony who writes the Sneaky uses of Everyday Objects book series told a story about his appearance on one NPR talk show lead to an invite to write an educational fun article in a teen science magazine which then led him to be invited to be on a Make TV […]
May 18th, 2008 by Paul Krupin
Improve Your Powerpoint Presentation or Die!
Giving good presentations is crucial if you are going to be memorable to people and news worthy to media. You can’t put on a book signing or a workshop and then put people to sleep if you are to be successful and sell products or expand your professional or personal brand. There are lots of […]