One of the members of the POD Publishing discussion group asked the following question: When do you recommend going out with the press release (i.e. on the release date, a month before, etc.). ——- Timing news releases depends what you are trying to accomplish and where you are at in your publishing or product release […]

Here is a great story. It is also a beautiful illustration of how to get event publicity. Can you imagine how much better it would be for kids at high schools if people agreed to zero put-downs, zero rumors and zero gossip. That’s what Chicken Soup for the Soul story author Bill Saunders challenged students […]

Cudo’s to the folks who are bringing you the news about the latest bigfoot discovery. I don’t know whether it’s true or not, but who cares! They garnered worldwide publicity by just saying that they have brought in the hairy legs of a bigfoot whatever it is. And people all over the world are lovin’ […]

I love it when clients are happy, especially when we produce publicity sucess for them. This week was incredibly busy, sending out news releases, responding to media requests for review copies, product samples and interviews. Andy Andrews, author of the NY Times Best Seller The Traveler’s Gift, was in Salt Lake City doing an event […]