Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can really get creative and think up ways to tie-in to calendar events well in advance of the day they occur. Here’s […]

One of the members of the POD Publishing discussion group asked the following question: When do you recommend going out with the press release (i.e. on the release date, a month before, etc.). ——- Timing news releases depends what you are trying to accomplish and where you are at in your publishing or product release […]

Getting publicity for a local event is a pretty straight forward project. It’s just that the devil is in the details. A custom targeted publicity campaign to your local media can get you coverage in the newspapers, and on radio and TV before, during and after your event if you recognize the opportunities and provide […]