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Guy Kawasaki knows how to make candy – Response to “Launch Any Product Using Social Media”

Analysis of the utilization of social media on the creation of a NY Times best seller

I read Guy Kawasaki’s very interesting article titled on Mashable “Launch Any Product Using Social Media” Guy’s post describes the social media actions he took to launch a new book titled Enchantment Here’s the post I placed on Mashable comment in response (Guy’s personal comment is also included at the end): Guy, It would be […]

Publicizing and Promoting By Helping People the People You Can Help the Most

Tactics and strategies for getting the best publicity that creates interest and sales

It’s perhaps the most common question I hear after a client walks in the front door. I wrote a book, now what do i do? I reviewed many years of doing PR and marketing for thousands of clients and from experience, it appears that it all comes down to … HELPING THE PEOPLE YOU CAN […]

How to help improve how kids treat each other in high school

How to help improve how kids treat each other in high school

Here is a great story. It is also a beautiful illustration of how to get event publicity. Can you imagine how much better it would be for kids at high schools if people agreed to zero put-downs, zero rumors and zero gossip. That’s what Chicken Soup for the Soul story author Bill Saunders challenged students […]

Timing and galvanizing content – the Rolling Stone article about John McCain

quick analysis of the copywriting style and elements of the Rolling Stone article about John McCain

Sometimes you just have to look and marvel at how well some publishers do their job. This front page article in the October 16, 2008 edition of Rolling Stone Magazine demonstrates all sorts of lessons learned for anyone who yearns for publishing and publicity success. This article is worth reading not just because of the […]

What Happens When You Stop Helping People

What Happens When You Stop Helping People

Andy Andrews posted an absolutely brilliant story in his blog today. (Goodbye Mr. Foster) tells the wonderful story of what happens when not so smart management people ignore what’s really happening down in the trenches. Sad but true, this appears to be what is happening in all sorts of companies. They not only cease to […]

Professional branding PR and the miracle of the microcosm

design a professional branding PR message by helping the people you can help

What’s the best type of publicity? It’s publicity that makes people want more of what you do best. It’s publicity that makes people taste and want what only you can do. It’s publicity that is broadcast to groups of people by someone with a publishing vehicle or system that allows your message to be heard […]

How to write a best seller

How to write so that you achieve the action and response you want

On one of the discussion groups I participate in we’ve been talking about writing and selling. Firmware replied: > So enlighten us. How would we have recognized THE DA VINCI CODE, > which really is a preposterous book, as a bestseller when it first > started circulating in MS? I’m a real student and believer […]

What is personal development? How does personal development relate to getting publicity?

What is personal development? How does personal development relate to getting publicity?

What is personal development? In the world of PR that I work in, personal development is a crucial element. The media responds to people at their peak. Driven people seeking to achieve their best attracts interest. What people create and achieve when they are out there pushing themselves and striving for incredible heights is galvanizing. […]

Andy Andrews asks “what’s the smartest thing your dad ever did?”

Andy Andrews asks "what's the smartest thing your dad ever did?"

Andy Andrews, camera in hand, asked a number of people “what’s the smartest thing your dad ever did?” The answers he got were quite remark-able. In this short but incredible video, you’ll meet some truly normal people and a few well known celebrities as well. Andy points out the value of having a mentor. Mentors […]

What is the value of publicists, publicity and public relations

What is the value of publicists, publicity and public relations

Question came to me from another publicist, phrased as follows: Why are we important? I often get asked this question in the context of tracking and evaluating pr effectiveness and performance metrics. More times than not, there’s no easy way to identify the tangible effects of media publicity and public relations. Very simply, the results […]