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Target your media carefully or fail to even hit the right people

So many media! What’s a person to do? Who is going to read your news release? How do you close the deal? Target your media carefully, based the following criteria: 1. What are you trying to achieve with the media? Most people can benefit from feature stories, interviews, and products reviews, in that order. Some […]

Book reviews VS. Feature Stories – Which Sells More?

Book Reviews VS. Feature Stories - Which Sells More?

I personally don’t believe that book reviews sell as many books as do feature stories. Yes, they have a role to play, but it’s actually a very limited role. The real gains are to be made with galvanizing feature stories. The key to understanding this is that book reviews tend to simply show and tell […]

Book Publicity for Fiction Writers

22 Questions for Fiction Writers to Answer and Use to Get More Book Publicity One core set of quality content that’s entertaining, educational and sheds light on your personality and the unique things you bring to your writing and the value it has for people all make for a good recipe for author success with […]