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Achieving Publicity Success: Mommy Bloggers Are Very Important!

Tactics for successfully marketing and publicizing with mommy bloggers

Bloggers are quite important to all of us who do work in the world of publicity. Mommy bloggers are really crucial! Who are the best ones with regard to marketing and publicizing a book or a product? Well, it depends. There are now several thousand of them and their ranks are growing every day. Perhaps […]

Not all media are created equal – targeting the right media – targeted PR

Not all media are created equal - targeting the right media - targeted PR

Targeting the right media takes special skill. They say that there’s no such thing as bad publicity. It’s exposure in front of people in any case. Right? But it can also be true that even good publicity in the right media may not be worth very much in the way of immediate direct sales. When […]

Media Comments on Self-Published Books

Results of a media survey regarding self publishing and self published books

Every year for the past several years I’ve done a survey questionnaire of media and asked them to provide me with responses to several crucial questions. This year one of the questions I asked was “How do you feel about self published books?” The questionnaire was transmitted in early November and nearly all the responses […]

Getting More Publicity — Getting More Sales – How to Be Galvanizing

22 ways to be galvanizing and interesting to media, prospects and customers

Last week someone on the Self-Publishing discussion list at Yahoo Groups asked “what goes into a news release”. It took me a while to wrap my mind around an approach that I was satisfied with since we have so many diverse creative people on the list. The response had to be useful to all. In […]