Bloggers are quite important to all of us who do work in the world of publicity. Mommy bloggers are really crucial! Who are the best ones with regard to marketing and publicizing a book or a product? Well, it depends. There are now several thousand of them and their ranks are growing every day. Perhaps […]

Targeting the right media takes special skill. They say that there’s no such thing as bad publicity. It’s exposure in front of people in any case. Right? But it can also be true that even good publicity in the right media may not be worth very much in the way of immediate direct sales. When […]

Every year for the past several years I’ve done a survey questionnaire of media and asked them to provide me with responses to several crucial questions. This year one of the questions I asked was “How do you feel about self published books?” The questionnaire was transmitted in early November and nearly all the responses […]

Last week someone on the Self-Publishing discussion list at Yahoo Groups asked “what goes into a news release”. It took me a while to wrap my mind around an approach that I was satisfied with since we have so many diverse creative people on the list. The response had to be useful to all. In […]