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What is the value of publicists, publicity and public relations

What is the value of publicists, publicity and public relations

Question came to me from another publicist, phrased as follows: Why are we important? I often get asked this question in the context of tracking and evaluating pr effectiveness and performance metrics. More times than not, there‚Äôs no easy way to identify the tangible effects of media publicity and public relations. Very simply, the results […]