October 10th, 2008 by Paul Krupin
quick analysis of the copywriting style and elements of the Rolling Stone article about John McCain
Sometimes you just have to look and marvel at how well some publishers do their job. This front page article in the October 16, 2008 edition of Rolling Stone Magazine demonstrates all sorts of lessons learned for anyone who yearns for publishing and publicity success. This article is worth reading not just because of the […]
May 8th, 2008 by Paul Krupin
What is the value of publicists, publicity and public relations
Question came to me from another publicist, phrased as follows: Why are we important? I often get asked this question in the context of tracking and evaluating pr effectiveness and performance metrics. More times than not, there’s no easy way to identify the tangible effects of media publicity and public relations. Very simply, the results […]