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The Rest of the Book Publicity PR Success Story – Women Inventors Who Changed the World

April 2nd, 2009 by Paul Krupin
The Rest of the Book Publicity PR Success Story - Women Inventors Who Changed the World

Yesterday’s post about Susan Casey and her 1997 book Women Invent! being featured in a Fast Company magazine story triggered an email from the author, who sent me the following email describing more of the media experiences she had as a result of the news release sent out on February 24, 2009. Paul- Here’s a […]

Posted in book publicity, media coverage, pr success story, publicity success, success

20 News Release Content Choices to Maximize Feature Story Coverage and Detailed Interviews with Major Media

January 30th, 2008 by Paul Krupin
Copywriting tips for writing news releases to get more publicity

20 News Release Content Choices to Maximize Feature Story Coverage and Detailed Interviews with Major Media  News releases can be a great aid to getting major media to give you feature story coverage and major talk show interviews. What you write in your news release is important.  It determines media response to your news release. […]

Posted in book publicity, copywriting