July 1st, 2013 by Paul Krupin
So many media! What’s a person to do? Who is going to read your news release? How do you close the deal? Target your media carefully, based the following criteria: 1. What are you trying to achieve with the media? Most people can benefit from feature stories, interviews, and products reviews, in that order. Some […]
January 2nd, 2013 by Paul Krupin
Discusses active vs. passive methods of delivering a news release
When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to media decision makers. The technology you […]
August 30th, 2012 by Paul Krupin
How do you get the best publicity & media coverage? You go one on one with a single media person. Identify your media target. Buy the latest journal. Get online, Tear apart the latest edition. Learn and understand what they publish (or produce). Identify where you want to be. Identify the media person you need […]
July 22nd, 2012 by Paul Krupin
Focusing on the media audience dramatically improves coverage success. Media don’t care about you. They care about their audience. They care about their bottom line. To get media to give you publicity, you must give media what they need and want. What is publicity? Media coverage. What type of media coverage? There are lots of […]
February 10th, 2012 by Paul Krupin
Vince Flynn Interview in USA Today
One of the best tactics I recommend to people is that they create Google News Alerts on their favorite authors and study the media coverage they get. That’s how I discovered this one. If you write thrillers (or even if you don’t) you cannot afford to miss this incredible interview with author Vince Flynn in […]
June 10th, 2011 by Paul Krupin
Identify and develop the best core content when writing a news release to maximize media response and interest
What’s the very best galvanizing media publicity you can get that will produce the maximum ROI? I believe that it’s a three to five minute piece that galvanizes people with you doing what you absolutely do the best. Imagine being in front of 20 to 30 of the very best people you think would be […]
December 7th, 2010 by Paul Krupin
Quick advice for experts and professionals on how to maximize publicity and media coverage
You are a natural problem solver filled with good advice. This is the core approach you need to take when branding and promoting. You simply need to decide to help the people you can help the most, with each and every bit of outreach that you do. Select the biggest upcoming problem that’s on the […]
August 21st, 2010 by Paul Krupin
What do you place into a news release?
If you want to improve your publicity go beyond the book. You don’t have to just write about the book. You don’t even have to quote from the book. In fact, to get great publicity you really need to put the book down and simply do what you are best at. Tell me new stories. […]
July 9th, 2010 by Paul Krupin
Lessons learned from a landslide PR success for a self published author
I can’t take 100 percent credit for delivering this landslide of publicity, because all I did was provide guidance, counsel and help along the way. What I did was just one of the many things the author did that helped set the situation up so that it could happen. It took several months of consistent, […]
June 22nd, 2010 by Paul Krupin
Advice on how to get more talk show interviews and how to get the maximum ROI from the interviews you do
Start with the end in mind. The real key to evaluating your media performance is your sales. Radio is an instantaneous communications medium. To evaluate your performance you might want to see if you can figure out whether you can trace book sales to the time and place of your interview. Many a small radio […]