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Publicity success story – Self-published author makes the Wall Street Journal

July 18th, 2011 by Paul Krupin
Self-published author makes the Wall Street Journal

Mini brag and congratulations to client Glen R. Sontag, author of Anything Other Than Naked, for being featured in a half page article on Wall Street Journal on Thursday July 14, 2011. Read the article here: http://snipurl.com/13e54f He made p. 2 in the Personal Journal section in the On Style column. The print version of […]

Posted in achievement, articles, book reviews, copywriting, custom targeted media lists, insights, inspiration, lead time, pr success story, publicity success, self published books, self publishing, targeted pr

Timing the transmittal of a news release

March 26th, 2010 by Paul Krupin

One of the members of the POD Publishing discussion group asked the following question: When do you recommend going out with the press release (i.e. on the release date, a month before, etc.). ——- Timing news releases depends what you are trying to accomplish and where you are at in your publishing or product release […]

Posted in action planning, author tips, book publicity, book publishing, book sales, book signings, event publicity, lead time, making decisions, news releases, planning, press releases, publicity, publicity campaign, publicity planning, publicity success, taking action, timing