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The Goal of a News Release

The Goal of a News Release

The goal of the news release it to get publicity and not to sell product. My experience is that media view endorsements as marketing facts. I don’t believe that media care much about what other people think until they have determined that they are interested in the story first. Only then do the bio and […]

Quick advice for experts and professionals on how to maximize publicity and media coverage

Quick advice for experts and professionals on how to maximize publicity and media coverage

You are a natural problem solver filled with good advice. This is the core approach you need to take when branding and promoting. You simply need to decide to help the people you can help the most, with each and every bit of outreach that you do. Select the biggest upcoming problem that’s on the […]

Malcolm Gladwell on Social Media

Malcolm Gladwell on Social Media

Malcolm Gladwell triggered an avalanche of protests and howls from social media lovers for his analysis and commentary of social media in his article in the New Yorker magazine. Here the links to the original October 4, 2010 article in The New Yorker http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=1 This one goes to Mike Isaac’s tech column in Forbes http://blogs.forbes.com/velocity/2010/10/20/malcolm-gladwells-response-to-critics-of-his-social-media-piece/?boxes=techchannelblogs […]

Knowing versus doing – knowledge versus the application of knowledge

Knowing versus doing - knowledge versus the application of knowledge

An author came to me with a half written book and said what do you think? I asked him what qualifications and experience he had to write this book? Why should people believe him? He said, “I self published 3 books and read 25 marketing books and attended half a dozen seminars”. I asked do […]

Explosive Growth of Apple iPads and the Future of Publishing

Explosive Growth of Apple iPads and the Future of Publishing

I’m bringing this up because I think it’s important and it’s dead center on what we are all doing here. I believe that this is something we should pay close attention to. Here’s a link to an article that shows the incredible sales of Apple iPads which was posted to the Yahoo Publish-L list by […]

Book Publicity Manifesto

Book Publicity Manifesto - Updated version of Trash Proof news releases free pdf file download

I’ve just uploaded a new updated ebook version of my book Trash Proof News Releases to my web site. It’s a free pdf file download that captures many years worth of lessons learned doing publicity for creative people. It’s also got numerous examples of successful news releases and interviews with over a hundred media people […]

Don’t sell the book

Don't sell the book

Don’t just say, I wrote a book. Please buy my new book. Do your best and make a really good impression. Let your book go. Go beyond the book. Give people news. Educate. Entertain. Explain. Exhort them to take action. Do your best at whatever you do. if you are a comedian, make people laugh. […]

Linchpin — Review of Seth Godin’s book

Linchpin -- Review of Seth Godin's book

I read Linchpin, devoured it really. I held a pen in my hand and checked off the important and useful ideas as I read the book. If you’ve been laid off. The book will help you get your mind focused on creating more value than you ever did before and you’ll find a better job […]

What Really Happens When You Send Out a News Release?

What Really Happens When You Send Out a News Release? Marketing and Promotion Using News Releases

Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]

Is it worth it to hire a publicist?

Evaluating whether to hire a publicist for marketing and promotion

Since I’m a publicist and do a lot of work with authors and publishing companies, I’ll give you my spin on this. Is it worth it to hire a publicist? My response: It depends. I don’t really ascribe to the amount of money invested in the book as a decision factor myself. Lots of my […]