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Publicity Planning – Look ahead and pay attention to lead times

August 23rd, 2010 by Paul Krupin
Publicity Planning - Look ahead and pay attention to lead times

Pay attention to lead time and start working on publicity well in advance of holidays and calendar events: It’s August 23, 2010 Labor Day is two weeks away Salami Day is Sept 7 this year Rosh hashanah is Sept 9 Patriot Day (9/11 day) is two and a half weeks away Grandparents Day is Sept […]

Posted in action planning, lead time, media campaign, taking action, targeting media, timing

The History of Valentine’s Day – Results of a Media Campaign

February 14th, 2010 by Paul Krupin
Mini-brag about the results of a media campaign

In late January I conducted a news release campaign for Maggie Lamond Simone, author of the hilarious book about adulthood titled From Beer to Maternity. Would you believe that the campaign netted her over 50 media requests for review copies, interviews and column requests? Among the accomplishments: An invitation to blog regularly (whenever she wants […]

Posted in achievement, bloggers, blogging, media campaign, success