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Getting more publicity: The three key questions a news release answer

Getting more publicity: The three key questions a news release must answer

I cannot believe what is coming across the wire. So may people are still blasting out news releases that lack the essential information media need. What a waste. If you want your news release to be maximally effective, it has to answer the primary questions for the media: 1. How many people in my audience […]

Publicity success story – Self-published author makes the Wall Street Journal

Self-published author makes the Wall Street Journal

Mini brag and congratulations to client Glen R. Sontag, author of Anything Other Than Naked, for being featured in a half page article on Wall Street Journal on Thursday July 14, 2011. Read the article here: http://snipurl.com/13e54f He made p. 2 in the Personal Journal section in the On Style column. The print version of […]

Focus on Your Target Media’s Needs

Getting more publicity means giving the media what they need to make money

Media are in business. They are publishers. They make their living primarily from two sources of income. Subscriptions and advertising. They get people to subscribe by creating quality content that people enjoy. They get advertising revenue because of the number of people who are paying attention. That’s what they do. Print publishes information. Electronic media […]

Maximize Your Publicity ROI: The Key Questions for a Galvanizing Media Response

Identify and develop the best core content when writing a news release to maximize media response and interest

What’s the very best galvanizing media publicity you can get that will produce the maximum ROI? I believe that it’s a three to five minute piece that galvanizes people with you doing what you absolutely do the best. Imagine being in front of 20 to 30 of the very best people you think would be […]

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Getting more publicity in newspapers means going beyond the book pages

Strategies and tactics for getting beyond the book review pages

One of my clients expressed her frustration in getting her local paper to give her coverage for a children’s book. Her local paper was The New Orleans Time’s Picayune. I offer up some of the techniques I use to help identify how to increase your chances of being successful with them and other newspapers and […]

Getting Publicity for Web Seminars Is Very Difficult

Getting Publicity for Web Seminars Is Very Difficult

Have to tell you that I have yet to see media (prime media or even bloggers we pitch to) cover web seminars to any great extent. But to answer the question properly I had to ascertain existing media coverage for those keywords. So I did the following search at Google News for “web seminars”. http://news.google.com/news/search?aq=f&pz=1&cf=all&ned=us&hl=en&q=web+seminars […]

Quick advice for experts and professionals on how to maximize publicity and media coverage

Quick advice for experts and professionals on how to maximize publicity and media coverage

You are a natural problem solver filled with good advice. This is the core approach you need to take when branding and promoting. You simply need to decide to help the people you can help the most, with each and every bit of outreach that you do. Select the biggest upcoming problem that’s on the […]

How do you get book reviewers to look at your book?

An analysis of the ways to get more book reviews

How do you get reviewers to look at your book? Getting reviews is to me just one form of publicity, and it’s not even the best form of publicity for generating sales. I’ll try to explain how I perceive the process and seek to explain what I believe we are up against. Book reviewers are […]

Overcoming the Self-Publishing Stigma

Overcoming the Self-Publishing Stigma

Who publishes the book rarely matters. If a media person or a book reviewer wants to give you an excuse to reject a book presented they will say one of three things: 1. I don’t review self published books 2. I need a local news angle 3. Or simply, it’s not right for my audience. […]

Media eBook Survey Results – I’ll Give You My Paper Book When You Pry It From My Cold, Dead Hands!

Report and interviews analyzing media use of eBooks for publicity and promotion

I’ll Give You My Paper Book When You Pry It From My Cold, Dead Hands! I did an email survey to 1767 book reviewers on August 9 and just tallied up the results. It does have some critical business intelligence that publishers can use to understand how far we can go with eBooks at the […]