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Getting book reviews can be hard even with a really good book

April 12th, 2010 by Paul Krupin
Getting book reviews can be hard even with a really good book

Client had me send out a news release for a crime fiction mystery novel. The news release was transmitted on Feb 16 and produced 50 requests for review copies in four days. It’s now April (three months later) and he has received exactly three reviews. Those reviews were all quite favorable. But the client wonders, […]

Posted in asking questions, attitude, book publicity, book reviewers, book reviews, choice, commitment, intelligence, making decisions, media coverage

What Really Happens When You Send Out a News Release?

March 17th, 2010 by Paul Krupin
What Really Happens When You Send Out a News Release? Marketing and Promotion Using News Releases

Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]

Posted in action planning, author tips, book marketing, book publicity, book reviews, branding, custom targeted media lists, making decisions, media campaign, media coverage, metrics, news releases, pitching, press releases, productivity, promotion, publicity campaign, publicity planning, publicity success, return on investment, ROI, targeted pr, targeting media, tracking