April 12th, 2010 by Paul Krupin
Getting book reviews can be hard even with a really good book
Client had me send out a news release for a crime fiction mystery novel. The news release was transmitted on Feb 16 and produced 50 requests for review copies in four days. It’s now April (three months later) and he has received exactly three reviews. Those reviews were all quite favorable. But the client wonders, […]
March 17th, 2010 by Paul Krupin
What Really Happens When You Send Out a News Release? Marketing and Promotion Using News Releases
Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]