Media are in business. They are publishers. They make their living primarily from two sources of income. Subscriptions and advertising. They get people to subscribe by creating quality content that people enjoy. They get advertising revenue because of the number of people who are paying attention. That’s what they do. Print publishes information. Electronic media […]

Getting Publicity & Making the Most of Book Expo America (BEA) I won’t be at BEA this year, opting to stay home, work with clients (oh yeah, and go fishing for walleye on the Columbia River). Many of you may want to hear my personal observations about working with the press at BEA. If you […]